Aparium specializes in creating boutique, stunning and community-driven hotels in cities all over the U.S. Each hotel has it’s own unique brand and architecture relating to the tone of the location. Aparium and Mess team up to create the web experience for all these hotels. We are provided a minimal brand guide, then we flip it on its head to create the digital experience that showcases each website appropriately. Each site uses the same framework, so they rely heavily on the visual execution to stand out from each other.