The Challenge

Creating an experimental e-commerce site already sounds like a crazy idea. In order to make sure the e-commerce functionality is kept, we left most detail pages in a classic listing / product page. For the homepage and benefit pages, this is where we add in the extra sizzle.

The Big Idea

BioChem Protein takes all its customers to the next level by offering them a quality product that actually works. To discover those products easier, we incorporated a product selector quiz so the user can get a taste of which product would be best for them based on their lifestyle, diet and health goals.

The Process

BioChem wants to help all its users level up in their protein supplements – and we wanted to take that energy and turn into a dynamic experience. With the use of bold, saturated colors paired with large type and cutout, gradient imagery gives the feeling of grandness tied perfectly with playfulness.

Credits + Roles

Megan Jackson – Graphic Design, Branding, UI Design, UX Design, Information Architecture, Art Direction

Nick Grygiel - Creative Direction