vault.xyz
Redefining Digital Galleries for 3D & NFT Artists
A platform that allows users to upload, edit, and configure assets into virtual 3D spaces to showcase their work to share (and one day sell).
Marketing Site & Design Software – Created in Association with Dogstudio/DEPT
The FWA
Site of the Day
Awwwards
Site of the Day
Awwwards
Honorable Mention
🗺
Product Strategy
🏗
Architecture
📐
Wireframing
🗺 Product Strategy 🏗 Architecture 📐 Wireframing
Brief
Goal
Unveil a new era of Vault Nine as Vault.XYZ that showcases the radical product we are developing in a simplified way. In this advanced age of AI, artists and galleries often go unrecognized for their creativity and content. We need a partner to develop an innovative system to protect these artists and curators, emphasizing accessibility and inclusivity through our virtual vaults.
Visitors should have a clear understanding of:
Vault.xyz’s product features and roadmap
Vault.xyz’s passion and expertise on the art community
Who the product is for and a glimpse of how it works
Analysis
Working together, let’s visually translate Vault.xyz’s product capabilities throughout the marketing and brand experience to encourage waitlist sign-ups 🎁
Product & UX Strategy
Effortless Product, Effortless Site
Product Demo Teaser
To adopt early users, we pivoted from a company-focused site to a product-focused site – giving users the key info to encourage waitlist sign-ups. This transition gave us the opportunity to think ‘how do we show a product that is still being finalized?’ Inspired by current 2D and 3D applications, when you first open a document it’s a blank canvas, and the same is true here. Working together with the UI, 3D, and Creative Development team – emptiness is reimagined into a meditative space, subtly showcasing a few product features along the way.
Accessible, Practical Galleries
Product Usability
We’re excited by this platform as every type of artist should have access to showcasing their work in the proper light – and in this day and age, it should be accessible online. Partnering with Beffio to create the 3D environment space, users can upload their work, position them in their selected rooms, and reshape their experience to reflect their artistic style and vision. To effectively achieve this moment, we created an accessible user-friendly interface by deliberate selection of color, composition, and an overall design system that is intuitive and easily manageable.
Interface Familiarity
Software Benchmarks
Usability was a key player from the beginning, knowing we have a wide range of users with different levels of understanding in the 2D and 3D space. Aiming to please, we identified best practices from current platforms in asset management, 3D configurations, and 2D image editors – ensuring the user feels comfortable with the suite of tools and functions they have access to in the vault.
Credits & Roles
Leadership & Production
Rodrigo Orozco
Executive Producer
Chelsea Sanatan
Lead Producer
Strategy
Kristofer Forsell
Technical Direction
Megan (Jax) Jackson
Lead UX Designer
Design
Henry Daubrez & Maxime Rimbert
Creative Director
Jolan Yon
UI Designer
Maya Stoffjin
3D Designer
Development
Dorian Lods
Lead Creative Developer
Jeff Kelley
Lead Developer
Michael De Laborde
Creative Developer
Thao Delefortrie & Chloe Devriese
Full Stack Developer