DEPT Prepare to Pioneer
Utilizing AI to Deliver Personalized Content, Magically
A showcase of emerging technology expertise delivered through an interactive experience that communicates DEPT’s services to a broader audience.
AI Data Experience – Created in Association with Dogstudio/DEPT
Webby Awards
People’s Voice for AI Best Art Direction
The FWA
Site of the Day
Awwwards
Site of the Day
Lovie Awards
3x Gold
Lovie Awards
3x People’s Lovie
🤖
ChatGPT Strategy
🏗
Architecture
📐
Wireframing
🤖 ChatGPT Strategy 🏗 Architecture 📐 Wireframing
Brief
Goal
DEPT needs the experience to highlight our pioneer spirit for emerging AI technologies that showcase our expertise – all while letting our broader audience feel included. Behind the scenes, we want to use this as a way to capture potential leads for new projects or prospective employees.
Visitors should have a clear understanding of:
DEPT’s capabilities
DEPT’s brand personality
DEPT’s expertise in immersing technologies
Analysis
Guided by the DEPT marketing team, let’s harness the power of ChatGPT and AI to surprise and delight users 🤩
Content, AI & UX Strategy
Powered By People
Questionnaire Flow
The experience gave us an engaging reason to speak to the audience, making it less about DEPT and more about them. Through a series of questions asked by AI, each answer results in visual changes to the setting – reflecting how your information is working to form the next question.
Magical Content Delivery
Content Funnel
There’s a lot to love about AI, but it works even harder when it’s driving off of inputs. This is where we came in hard with the flow charts to uncover which question triggers which answer, what question topics to ask, and how can AI fill in the blanks. We tried and tested a variety of questions to ask users, plus, what parameters the AI needed to ask the questions correctly. Doubling down on the ‘if this, then that’ mechanic, each answer pairs the content down to the user’s unique delivery with an AI-generated name as the cherry on top.
Two-Way Navigation
Discovery Flow
We all love discovering information that pertains to ourselves, even if it is just another horoscope test. So we tapped into this very human insight to pose the question “What kind of pioneer are you?” – following this navigation thread led you through a series of questions and interactions with our own AI, which we deemed “Entity”, before landing on a base of curated content just for you. The other navigation path allowed you to bypass the “Entity” and head straight for that sweet, sweet content – including hyper-relevant thought pieces and case studies from within DEPT to further hammer home their pioneering credentials.
Credits & Roles
Leadership & Production
Henry Daubrez
CEO & COO
Nico Moies-Delval
CGO & Managing Director
Mark Wordsworth
Executive Producer
Megan Goethals
Lead Producer
Strategy
Kristofer Forsell
Technical Direction
Megan (Jax) Jackson
Lead UX Designer
Design
Maxime Rimbert & Lorena Foucher
Creative Director
Simon D'haenens & Manon Jouet
UI Designer
Development
Dorian Lods
Lead Creative Developer
Adrien Lamy
Creative Developer
Soufiane Lasri & Chloe Devriese
Frontend Developer