The Project
Rebrand United Benefit Advisors (UBA) to better represent their three tiers: the partners, the people and UBA itself.
The Challenge
Creating a meaningful brand that appeals to the current demographic (55+ yo) and peaks the interests of a younger demographic to recruit future advisors.
The Big Idea
UBA is there for their partners at every step of the way. Whether it’s to provide documents, engage advisors on continued education, or collaborate at on-site leadership conferences… UBA has got your back.
The Process
By creating a system that relies on bold typography, color and illustration with a clean, crisp layout… we create a tone of professionalism mixed with a fresh youthful vibe.
Credits + Roles
Megan Jackson - 2D Animation, Print Collateral
Richelle Rolli – Logo Design, Brand Identity, Illustration
Nick Grygiel – Creative Direction