The Project + Challenge
Kishr was in need of a rebrand that showcased their high-quality, zen-inducing tea. However, the high-end tea market is somewhat flooded, so how do we stand out above the rest – with the added benefits of the Coffeeberry.
The Big Idea
Kishr Tea is all about how tea can benefit the body. With the added ingredient of Coffeeberry (a berry that dates back to ancient Arabia) you can harvest the power of clarity, focus and energy from one refreshing cup.
The Process
It all starts from the ground up when it comes to planting and harvesting – and we spun on that idea and tied it back to a mandala (which hints back to the Arabian note) for a central design feature. To add to the high-end look, we decided to go mysterious and powerful with a black package that utilizes a soft touch with a metallic shimmer on the mandala pattern. Overall, we kept it minimal and aloof to entice the customer to grab a box and start their zen journey.
Credits + Roles
Megan Jackson – Graphic Design, Branding, Package Design, Photography
Christina Caulderon – Creative Direction